Know the Products :
Basic information of Manufacturer, Grade number, Datasheet, Port of Shipment, Loading per container, its critical requirement etc
End user Application
Identify Key Competitors and basic information as in point
Comparative advantages over competitors
Quality wise (technically)
Shipment wise, payment wise and service wise
Know your targets
Set your targets based on customer base and product market
Take into account historical figures with a common pattern witnessed
Develop customer base
Target to develop the customer base 4-times your sales target.
Regular contact and sharing of information
Periodic customer visit for relationship maintenance
Periodic customer visit with Senior Manager / Country Head
Sales:
Check on demand
Weekly / monthly affair based on product type
To be in line with your sales target and customer capacity/consumption
Communicate
Check on competition
The offers
Activity with status
Any new entrants
Communicate
Inquiry Submission
Detailed inquiry should be submitted (Customers name, grade, terms, critical requirement is any, who are we to compete in particular with and validity)
Check on offers
Follow up for the offers
Analysis the offers to be reasonable in line of market situation
Get convinced of the offer
Sales conclusion
Get convinced with the offers to be reasonable in line of market situation
Offer to strategic customer first and then to general
Conclude sales within the time frame
Get order confirmation in writing if the customer is first time or if customer has proven track records of reversing decision
Communicate
Bird eye’s view on after sales service
Ensure CSR’s smooth process with customer and keep regular checks
Intervene if customers L/C’s is not established within the speculated time. It is your responsibility to get the L/C
If L/C is not opened within the speculated grace period, inform your superiors immediately
Intervene if L/C is not amended within speculated time
Customers feedback
Be easily available for
Customers
Senior managers
Management when they need
CSR for guidance.
Sourcing : (Only if you are assigned too)
Updates on market to suppliers (Weekly / monthly)
Offers
Competition
Demand forecast
Get allocation and competitive prices (Weekly / monthly)
Bi-Monthly telecom with key people on the company
Reporting
Today’s report - Daily
Weekly customer visit plan - Weekly
Weekly market report (Product wise - where applicable) - Weekly
Monthly demand forecast (Product wise – where applicable) - Monthly
Month closing reports - Monthly
Languages to be known: Good in communication. In writing communication to customers in English, Spoken language in Hindi and the local language
A Global Trading and Distribution Company for Polymers, Plastic Films, Chemicals and related Machinery.
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